Sell sheets are in!!!

I am so excited my sell sheets are in for our newly designed Naturally: Diaper Disaster Kits!! Hehehehe! They look so professional- thanks to kewingcreative- but I guess they are professional. It is a real product that I am really trying to sell. Now what?
Who do I send these to (I haven't made a list)?
In an envelope or as a mailer?
Nervous even though the store owners can't see me.
I have postcards too- made at a different time- to inundate them even more.
I need to put together a plan ASAP and then execute it.
65 sell sheets (wholesale flyers)- that means 60 shops in the US. Trying to stay on the west coast with some outliers in my more popular selling states.
That is the beginning of a plan right- make sell sheets, target area for sell sheets, mail, send follow up postcard and email. Right, right, right.
End with an ad in local baby magazines for the product.
Beautiful, that my plan.
Now, get a list, get eco envelope and get going!